Why Pinterest is a must-have in 2024.

Written By Jacqueline Cooke

Supply chain, material costs, taxes - oh my. When it comes to running your fine jewelry or homewares business, the to-dos can feel endless. We feel you.

Maybe you’ve dipped a toe into Pinterest, and the time and effort required scared you away.

Maybe you haven’t explored it at all.

Wherever you stand, ignoring Pinterest means missing out on potential new customers, traffic and sales. Here’s why:

Your customers are hanging out (and shopping) Pinterest.

On average, users (71% of whom are female) spend 14.2 minutes per session on Pinterest. This longer session time shows us that Pinterest isn’t somewhere folks just passively scroll - they’re diving deep.

In fact, 93% of pinners use Pinterest to plan purchases, and 83% have made a purchase based on the content they saw from brands on Pinterest. Add to that the fact that with 85% of all searches happen via mobile device, allowing you to reach potential customers even when they are on the go.

It helps your brand get discovered & look legit.

Let’s cut to the chase, the SEO benefits of being on Pinterest are undeniable.

Pinterest is essentially a search engine for inspiration and ideas. By optimizing your Pinterest profiles and pins with relevant keywords, you can increase your visibility on the platform and drive organic traffic to your website. Less 💸 on ads? Yes, please.

Bonus: Pinterest makes you look more professional. A clean, cohesive presence on Pinterest garners trust and a sense of quality. When customers feel that they know, like, and trust you they’ll feel better about making that big purchase.

It’s the perfect place for jewelry and home.

Ever heard of eating with your eyes? Pinterest is a highly visual platform, making it ideal for showcasing jewelry and homewares. 85% of Pinterest users say they use the platform for finding new ideas for things they want to buy, - Why not a piece from you?

It allows you to work smarter, not harder.

Pins have a longer lifespan than to other social media posts. The average lifespan of a Pin is three and a half months, compared to just a few hours for a typical Instagram post or Tiktok. This means that every time you post on Pinterest, there’s the opportunity to drive engagement and traffic over an extended period.

Convinced?

Let us help you harness the power of Pinterest:

Jacqueline Cooke